

Our mission
We create lasting value by providing strategic leadership, connecting resources and driving innovation—enhancing efficiency and competitiveness for every company within our ecosystem.
Our vision
To build the region’s most trusted ecosystem of commercial kitchen and industrial laundry solutions, extending our influence from Southeast Asia to the global stage.

Core value
Synergize Strengths
We combine the strengths of all member companies to deliver greater collective value.
Sustainable Growth
We balance profit with social responsibility and environmental care.
Integrity & Transparency
Honest, ethical and open dealings are the basis of all partnerships.
Lead Innovation
We continuously adopt new technologies and forward-thinking practices to stay ahead of market demands.